Software companies & product teams

Make the feature click before the demo call.

Explain one useful product action with a short video for your launch, social feed or customer update.

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Made with Rubiic
Made with Rubiic · 18 seconds · Silent animation · Fictional demonstrationOpen full-size video

Tabs multiply until one crowns itself the important one. A fictional tab-organizing product called TabTamer groups the clutter into Plan, Build and Share. The final joke leaves just one thing to lose: the meeting link. The interface is illustrative, not a Rubiic feature.

A useful story starts with one idea

A feature list tells people what exists. A clear before-and-after story shows why they might use it. Start with one familiar problem and demonstrate the action that changes it.

What you could make

  • Feature launches. Show the problem, the product action and the resulting state.
  • Product education. Explain one workflow using approved screenshots or a clearly labeled illustration.
  • Customer updates. Turn release notes into a focused visual introduction to what changed.

Make this example your own

Replace the fictional interface with your verified workflow and supplied product visuals. Show the exact action a new user should try, without inventing results or performance numbers.

From source to finished video

  1. Bring the source. A product page, approved screenshots, the single workflow to demonstrate and the next action for a viewer.
  2. Shape the first draft. Tell Rubiic the audience, the length, the tone and the format. Ask for changes in the conversation as the story takes shape.
  3. Review and export. Verify that the depicted feature exists and behaves as shown. Check labels, UI accuracy and any claim about time or money saved. Render the approved video and download the MP4.

For Instagram Reels, ask for a vertical composition and review the reframed layout. For a newsletter, use a still or GIF linked to the video on your site. See the social content workflow and newsletter examples.

Try a brief like this

Copy this into Rubiic and adapt it to your story and audience. This is a suggested new brief, not the original conversation behind the example.

Create a 20-second silent feature explainer for [product], using [approved product page and screenshots]. The problem is [one specific frustration]. Show this actual workflow: [steps]. Use a playful opening metaphor, then clearly demonstrate the real feature. Do not invent UI, customer quotes or performance statistics. End with [one next action]. Make a landscape draft for our product page; after review, adapt it for a vertical social post.

What will you make next?

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