Use case
Make the scroll stop for a good reason.
Turn one useful idea into a striking post, a carousel worth saving or a short with a clear visual payoff. Build for the audience and the place they'll see it.
A feed post with one useful takeaway
Made with Rubiic
An illustrative post for a fictional planning product. The visual contrasts scattered tasks with one clear priority; it makes no performance claim.
Give someone a reason to stop and a reason to stay
A useful comparison, a satisfying transformation or a familiar frustration gives a post a clear starting point. Rubiic can turn that idea into a feed graphic, an ordered carousel or an animated short. The brief should name a specific audience and deliver one payoff they can understand quickly.
The example above uses a fictional planning brand to make a simple contrast: scattered tasks become one clear next step. It is a designed feed graphic, with a short hook and a visible resolution. The same idea could become a short animation by revealing the scattered cards first and letting them settle into one priority.
Choose the format around the idea
- A still: one message, one visual hierarchy and a readable cover.
- A carousel: a concrete promise, a useful contribution on each page and a resolved ending.
- A short: a visible hook, a demonstration or transformation, and a payoff before the next step.
Tell Rubiic the platform, audience, intended placement and whether the post is organic or paid. A vertical canvas is a useful starting point for Reels and Shorts; a feed post may need another shape. Keep labels away from interface overlays and review the cover at phone size.
Keep the meaning clear with the sound off
Use short phrases and allow time to read them after motion settles. Music can support an animated short while the visuals carry the idea. If you choose narration, review its captions too. Avoid turning every word into a separate flash on screen.
Try a variation with a purpose
Ask for an alternate opening, cover or visual metaphor while keeping the central message consistent. Compare versions using the analytics you have: viewing time, saves, shares or qualified clicks. Reach depends on the audience and distribution; Rubiic creates the assets and does not publish posts or measure their performance for you.
Starting from a blog post or newsletter? Use the marketing and communications workflow to pick the strongest idea first.
Try a brief like this
A starting point to adapt to your product and audience. This is a suggested new brief, not the original conversation behind the example.
Create a 1080 × 1350 social post for Fieldnote, a fictional planning app for small teams. The hook is 'Too many tabs.' The payoff is 'One clear next step.' Show scattered task cards becoming a single focused priority. Use cream, dark ink and a warm orange accent. Keep it readable on a phone. Add a small Fieldnote wordmark and 'Make room for the work.' Export a PNG.
What will you make next?
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