Research centers & institutes

Make the finding understandable. Keep the nuance.

Give a paper, research update or institute story a visual explanation that invites people to read further.

Is the cone the culprit?

Made with Rubiic
Made with Rubiic · 18 seconds · Silent animation · Fictional demonstrationOpen full-size video

An ice-cream cone sits under an interrogation lamp. Ice-cream sales and sunburn both rise, but the sun reveals a common cause: summer. The closing message is Correlation ≠ causation. This is an illustrative teaching example, with no measured dataset or research claim.

A useful story starts with one idea

The abstract explains what happened. Your audience still needs a reason to care — and a picture of how it works. Build the video around one question, with the limitations intact.

What you could make

  • Research explainers. Introduce one finding or mechanism with a diagram and a link to the source.
  • Institute updates. Show what a new project is asking, who it serves and what is still unknown.
  • Talk and seminar previews. Give the audience one intriguing question before inviting them to the full discussion.

Make this example your own

Use humor to open the door to the explanation. For an actual research story, supply the source and distinguish measured results from conceptual illustrations. The scientist or subject specialist remains the reviewer.

From source to finished video

  1. Bring the source. The paper or approved summary, the intended audience, the finding to explain and the caveats that must stay.
  2. Shape the first draft. Tell Rubiic the audience, the length, the tone and the format. Ask for changes in the conversation as the story takes shape.
  3. Review and export. Verify diagrams, labels, units and causal wording against the source. Rubiic can help present an explanation; it does not validate the science. Render the approved video and download the MP4.

For Instagram Reels, ask for a vertical composition and review the reframed layout. For a newsletter, use a still or GIF linked to the video on your site. See the social content workflow and newsletter examples.

Try a brief like this

Copy this into Rubiic and adapt it to your story and audience. This is a suggested new brief, not the original conversation behind the example.

Create a 20-second silent research explainer from this approved summary: [paste source]. Audience: [describe reader]. Explain this one idea: [finding or mechanism]. Open with a light visual analogy, then clearly separate that analogy from the actual finding. Preserve these limitations: [caveats]. Do not invent data, citations or causal claims. Use large labels and a simple diagram. Finish with a prompt to read the paper. I will review the scientific accuracy before export.

What will you make next?

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