Journalists, publishers & newsletter writers
Give your next story a social life.
Turn an article, essay or newsletter into a short teaser that earns curiosity and points readers to the original.
Why every app wants to be your boss
Made with RubiicA bossy phone orders Stand up, Sit down and Be mindful. NOW. It puts on a tie and schedules a meeting about your screen time before revealing a fictional essay cover. The closing thought: give your next story a social life.
A useful story starts with one idea
The story took days to report. The promotion gets ten minutes. Pull out a strong question, a surprising detail or a useful tension without giving the audience a misleading summary.
What you could make
- Article teasers. Introduce the central question and send readers to the full piece.
- Newsletter promotion. Make an issue preview for your site, social feed or subscriber invitation.
- Reported explainers. Illustrate a verified process or timeline while keeping attribution and uncertainty clear.
Make this example your own
The sample promotes a fictional essay about notifications. For your own reporting, provide the approved passage and the question the teaser should raise. Keep the reporting, context and subscription destination in your publication.
From source to finished video
- Bring the source. An article link or approved excerpt, your angle, the intended reader and the exact reading or subscription destination.
- Shape the first draft. Tell Rubiic the audience, the length, the tone and the format. Ask for changes in the conversation as the story takes shape.
- Review and export. Check quotations, attribution, source protection and rights to any supplied material. Do not turn a nuanced conclusion into an unsupported headline. Render the approved video and download the MP4.
For Instagram Reels, ask for a vertical composition and review the reframed layout. For a newsletter, use a still or GIF linked to the video on your site. See the social content workflow and newsletter examples.
Try a brief like this
Copy this into Rubiic and adapt it to your story and audience. This is a suggested new brief, not the original conversation behind the example.
Create a 20-second silent teaser for my article or newsletter: [link or approved excerpt]. The central question is [question]. Audience: [readers]. Use an original visual metaphor and a dry, playful hook. Preserve these facts and qualifications: [details]. Do not invent quotes, reporting or statistics. Reveal the title [title] and end with 'Read the full story' and [publication]. Make a 9:16 composition for Reels, with large text and room around the edges. I will review it before export.
What will you make next?
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