01 / Introduce a product
Bright Bite
A vivid ingredient reveal for a fictional snack bar. Oats, pumpkin seeds and cranberries each get a clear label and a moment of attention before the product returns with an invitation to explore.
The brief and the revision
Brief: Create a colorful, silent 24-second snack-bar introduction. Use berry pink, oat yellow and seed green. Reveal three ingredients, show the texture, then invite viewers to explore the recipe.
Revision: Change the opening to ‘Take a closer look inside’, simplify the ingredient labels, clarify the seed illustrations and make a separate six-second newsletter layout with every ingredient visible from frame zero.
See the newsletter GIF and still


