Use case
Show the feature. Make the benefit clear.
Turn a product or feature into a short visual story. Use clear demonstrations, a few well-chosen words and background music that supports the pace.
From an idea to a finished visual
Made with RubiicIdeas become a product video, a lesson diagram and a looping GIF in a conversation with Rubiic, then appear on a website, in a presentation and in a social post. The closing message is: Your creative partner. From idea to done. Instrumental music accompanies the animation; there is no speech.
Let people see what changes
A product explainer works when someone can understand the problem, see a useful action and recognize the result. Rubiic turns that sequence into an animated video for a product page, feature launch or customer update. Clear visuals carry the explanation; short phrases help a viewer follow it.
The 35-second example above was made in Rubiic for our homepage. It uses instrumental music and no narration to show ideas becoming different visual assets. A feature walkthrough might instead focus on a real screenshot and the change a user makes.
Bring evidence of the product
- A product page: what it does, who it serves and which feature matters here.
- Screenshots or a short screen recording: references for interface states. Rubiic samples a recording into still frames; it does not edit that recording into the film.
- One outcome: the change the viewer should understand by the end.
- A destination: website, presentation or social placement, with the right dimensions.
Shape the story before adding polish
Start with a compact sequence: the friction, the action, the result and one next step. Keep each beat focused on one idea. Use supplied product details, and label a conceptual interface as an illustration when it does not represent the current product.
Ask for instrumental background music that supports the pacing, with a clean ending. A visual-first video can use no narration at all. When a spoken explanation adds value, keep it concise and leave space for the viewer to inspect the product. Check that the central story still makes sense muted.
Review the message as well as the motion
Look at the opening, key interaction, result and closing frame. Check product names, labels, readable text and the time allowed for each visual. Revise in conversation: simplify a scene, replace a metaphor with a screenshot, shorten a line or change the ending.
Render the approved scene to MP4, then create a still or short GIF where useful. A social version usually needs its own composition and opening; see social graphics and shorts. You can also explore the narrated example below to compare a different approach.
Try a brief like this
A starting point to adapt to your product and audience. This is a suggested new brief, not the original conversation behind the example.
Make a 30–35 second visual explainer for our product using the supplied product page and screenshots. Show the problem, one useful action and the result. Keep on-screen copy to short phrases. Use instrumental background music with a clean ending and no narration. Make the story understandable with the sound off. Finish with one clear next step.
More made with Rubiic
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