Use case
Build a brand direction you can put to work.
Explore a logo, palette and visual personality, then apply the selected direction to an avatar, a website graphic or a short animation.
The mark we made for Rubiic
Made with Rubiic
The approved direction uses a white block, a red capsule and a yellow circle. This is the original raster export from Rubiic; the website's vector icon was prepared separately.
Start with what the brand should feel like
A useful identity gives the next asset a clear starting point. Rubiic can help explore an original logo direction, a palette, a typographic hierarchy and the way those elements move. Bring the brand name, audience, personality and the places it will appear first.
The example above is Rubiic's own approved logo direction, created through Rubiic. Simple geometry, a dark background and red and yellow accents make it recognizable without a detailed illustration. This is the original PNG export; preparing a production vector icon was a separate step.
Explore a few distinct directions
Describe the qualities you want to communicate: compact and playful, calm and editorial, or precise and technical. Ask for a small number of different concepts, each with a reason for its shape and palette. Pick a direction before expanding it into a large set of assets.
- Logo: a readable silhouette that works at the intended size.
- Color: primary and supporting colors with clear roles for backgrounds, text and accents.
- Type: a practical hierarchy for headlines, supporting copy and labels.
- Motion: a short reveal or recurring movement that suits the personality.
Test the direction in real placements
Try an avatar, a website graphic and a social card. Small sizes reveal complexity that is easy to miss on a large canvas. Check the mark on light and dark surroundings, inspect text contrast, and make sure meaning is not carried by color alone. Revise the selected direction as those applications reveal what needs to change.
If you already have an identity, supply the accepted palette and assets as references. Review the first result carefully, including font choices, before extending the direction to more pieces.
Make the handoff explicit
Ask for finished raster assets, palette values and a short explanation of how to use the elements. Animated treatments can become MP4 or short GIF exports. If a developer or printer needs vector artwork, transparency or production print files, plan that preparation separately.
Put the selected direction to work with website assets or a social content series.
Try a brief like this
A starting point to adapt to your product and audience. This is a suggested new brief, not the original conversation behind the example.
Develop an original logo direction for a creative software brand. Start with simple geometric forms and a compact silhouette that reads at small sizes. Explore a dark navy background with white, red and yellow shapes. Show the mark at large and small sizes before refining one direction. Once selected, propose a palette, a social avatar and a short motion treatment. Deliver the available raster exports and describe the palette.
What will you make next?
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